Google Ads · Performance
Stop paying for clicks that were never going to buy.
We read the account first and send you the exact searches eating the budget. You keep the list either way.
What we find
Your budget is not the problem. Your signal is.
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Conversions that mean nothing
Form opens counted as sales. Bidding optimises toward the wrong event.
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Structure built for reports
Split by channel, not intent — so budget cannot follow what closes.
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Performance Max as a black box
No brand exclusions. New demand is indistinguishable from traffic you owned.
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A page that undoes the work
Slow load, buried offer, eleven form fields. The click dies there.
What we do
Paid search, run as a system.
Start with one. Each decision feeds the next.
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Google Ads Management Search, Shopping and PMax, rebuilt around what actually closes. Explore -
YouTube Ads Demand created on video, captured in search. Explore -
Google Business Profile Suspensions, verification and Maps visibility, handled. Explore -
SEO Organic visibility that outlives the ad budget. Explore -
Web Design & Development Pages built to convert the clicks you already bought. Explore
Real businesses, real accounts
Businesses we support.
Across automotive, health, food and professional services — in three languages.
Proof, not promises
Eight live accounts, unedited.
Each image is the account summary as Google prints it, cropped and nothing else. These are totals for the period written beside them — no before-and-after claim. Client names are withheld. The figures are not.
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Account screenshot United Kingdom Mar 2025 – Oct 2026 19.2k Conversions £601k Spend -
Account screenshot Saudi Arabia Jan 2026 – Aug 2026 4.88k Conversions Riyal0.98 Avg. CPC -
Account screenshot United Arab Emirates Jun 2026 – Oct 2026 1.75k Conversions dh9.45 Cost / conv. -
Account screenshot Poland Aug 2023 – Oct 2026 1.21k Conversions zł64.99 Cost / conv.
How we work
Audit first. Opinions second.
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Evaluate
Account, tracking layer, landing experience. You keep the findings either way.
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Strategize
Agree the conversion that matters and what it is worth.
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Execute
Rebuild in stages, so every change can be attributed and reversed.
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Improve
Weekly decisions against the agreed metric. Not a monthly screenshot.
Latest thinking
Notes from inside the accounts.
- How to tell an ad problem from a landing page problem Qualified traffic that does not convert gets blamed on the campaign. Four checks that locate the fault before anyone rewrites an ad or raises a bid. Read more
- How to stop Performance Max from harvesting traffic you already owned PMax will happily take credit for branded demand you generated elsewhere. Four structural controls that make its reported numbers mean something. Read more
- Why tracking should be designed before campaigns are scaled Smart Bidding optimises toward whatever you call a conversion. If that definition is loose, more budget simply buys more of the wrong outcome, faster. Read more
Start with clarity
Not sure where the budget is going?
Send us the account. We will tell you what we would change — and what it is worth.
No obligation. No sales deck.